We believe in giving back. When you purchase any of our products one dollar from each transaction goes towards a local nonprofit. Additionally, we believe in giving back to the hard working women in Eastern Congo, Uganda, and Rwanda who harvest the beans in order to provide education for their children and health insurance for their entire households. We partner with Children's Voice, a non-profit based in Eastern DR Congo, providing shelter and education to women and children victim of rape and war violence. The coffee processed in these areas is known as “women coffee,’’ due the fact that women contribute to the majority of the value chain. Women’s Coffee Alliance, a partner of our company, has mandate to ensure that Women are empowered in the coffee community to achieve sustainable lives and confirm the participation of women in coffee value chain.
Mohamed - A Los Angeles resident who had originally been in the field of automotive finance soon discovered a new found passion for specially coffee, especially specialty coffee from Africa. With Mohamed’s entrepreneurial spirt and M.B.A from Pepperdine University, he was able to develop a business model that focused on sourcing its coffee straight from the farmers to insure a lower cost for the consumer but also higher income to the hard working farms. The goal was to maintain the highest quality and pass on the middle man benefit to the farmer and consumer by lowering the cost of coffee. A business model which he now calls “Farm to Cup.”